We have completely set up the popular and demanded WhatsApp channel from scratch through the official WhatsApp Business API.
Compared to unofficial APIs, the main advantages of an official connection are:
- high stability and safety;
- independence from physical equipment (there is no need to keep a mobile phone connected to the Internet on all the time);
- independence from the web interface of messages (no need to scan a QR code and transfer it to third-party applications);
- ample opportunities for integration with external systems to automate message processing.
Also, connecting the WhatsApp Business API through the official Facebook partner - the Gupshup service allows you to reduce the cost of this channel several times compared to other providers of the official WhatsApp Business API. And even often it turns out to be more profitable compared to the costs of non-official connection schemes. For example, many of these services only offer packages of messages or dialogs with a monthly fee. And one more great advantage, you can connect an unlimited number of your phone numbers for the WhatsApp Business API via Gupshup, and this does not affect the cost.